Regardless of whether on the net or in retailer or equally mixed, we are searching for excellent creative imagination and effectiveness.

The quick rise of Artificial Intelligence – it impacts Practically almost everything, final not least PR & Comms. But which campaign, which task definitely makes use of AI in conversation in a way that goes beyond the sounds, the hoopla, the same old? Within this category the EEA honours a winner who is paving the way for all of us in making use of AI in Comms.

The goal from the marketing campaign ‘Absolutely free Speech – Greater Suggestions’ is always to protect independence of expression and transparency within a globe where these values are less than menace.

The campaign “PSIhaveMS” got huge consideration in social and classic medias, putting the illness within the agenda by bringing new Views and removing stigmas.

With the main bra selection that reminds women to check their breasts – the Pink Assortment by bonprix and Brustkrebs Deutschland e.V. The thought built waves through Europe and raised awareness of spotting breast most cancers early.

HSBC re-ignited its internal anti-fraud concept with Daring and shocking films featuring convicted money criminals. Persons convicted of human trafficking, accounting fraud and bribery disclosed how their crimes labored and how they might have been stopped.

The ideal samples of company social networking will successfully navigate these pitfalls and benefits and may glow With this EEA group.

The Elbphilharmonie: a crisis project criticized for many years and turned down by lots of. Hamburg had to change the public notion, turning criticism into a like story.

Constructive press coverage was produced. An modern method utilizing press talks on get more info demand as well as launching of a democratic system to elect the identify of the vehicle have been a number of the highlights.

Outcomes: most thriving campaign ever, building a arrive at of nine.6m and driving the best scores of any time return in the heritage of FOX Germany.

We selected To do that in-household with compact means and as a all-natural consequence; embedded progressed company values.

This EEA classification honors campaigns and initiatives that happen to be notably powerful in advertising local climate safety plans and bringing about sustainable transform.

With a arrive at of one hundred fifty million, the code got significant awareness not just in Sweden, but echoed all over the planet.

Over the HSBC intranet, these films attained file audience figures and encouraged a renewed conversation about essential subjects.